William R. Hogan, MD, MS
As Executive Vice President, Marketing and New Business Development at Applied Measurement Professionals, Inc. (AMP), William Hogan has more than 40 years experience in marketing, leadership development, measurement, management, and finance. Before joining AMP, he served as Vice President of the Professional Assessment Credentialing Education (PACE) division of The Psychological Corporation, where he managed the development and marketing of more than 90 programs and products used by business, industry and government in training, evaluation, licensing, certification and professional assessment. Prior to that, he completed 19 years with Educational Testing Service (ETS), where he served as Executive Director for Operations and New Product Development, and was responsible for products and services provided to 40 certification and licensure agencies. With degrees in both marketing and measurement, He has a deep understanding of the issues that impact the credentialing (licensing and certification) arena.
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As Executive Vice President, Marketing and New Business Development at Applied Measurement Professionals, Inc. (AMP), William Hogan has more than 40 years experience in marketing, leadership development, measurement, management, and finance. Before joining AMP, he served as Vice President of the Professional Assessment Credentialing Education (PACE) division of The Psychological Corporation, where he managed the development and marketing of more than 90 programs and products used by business, industry and government in training, evaluation, licensing, certification and professional assessment. Prior to that, he completed 19 years with Educational Testing Service (ETS), where he served as Executive Director for Operations and New Product Development, and was responsible for products and services provided to 40 certification and licensure agencies. With degrees in both marketing and measurement, He has a deep understanding of the issues that impact the credentialing (licensing and certification) arena. He has presented hundreds of workshops on the key marketing components essential to grow and sustain business, association, and governmental agencies; measurement issues (item/test construction, validity, reliability, test scoring, etc.), and a broad range of training and development topics used by private and public (local, state and federal government) including leadership development, financial management, marketing, strategic planning, problem solving, time management, and product pricing and positioning.
