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Alan Ayers, MBA, MAcc

Alan Ayers is Assistant Vice President-Product Development for Concentra Urgent Care, based in Dallas, Texas. Concentra, which is the nation's leading provider of occupational health services in over 300 locations, is offering urgent care services in a growing number of markets.

A consulting veteran of Accenture and the former market research practice of PriceWaterhouseCoopers, Ayers has helped consumer product manufacturers and mass merchants become more profitable by applying analytical research to identify consumer behavior, by developing technology solutions to improve operational efficiency, and by fostering brands that create an emotional connection resulting in long-term loyalty. Ayers is a contributor to Consumer Behavior, 10th Edition (2005) and prior consulting engagements include Wal-Mart Stores, Home Depot, McDonald's, Hilton Hotels, Verizon Wireless, and Bank of America.

Alan Ayers' interest in health care began when he co-authored Consumer Driven Health Care (2005), which describes the transformation occurring as consumers become responsible for a greater proportion of their own routine health care expenditures.     [ Click for More ]


 


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CS09 - Marketing Your Center 
Length:
01h 01m 33s - 38 Slides  
 
Format:
   
  Audio / Slides
 

Upon completion of the marketing start-up course, participants will be able to:
  • Explain the value of marketing in raising awareness and capturing walk-in business.
  • Differentiate between paid advertising, grassroots tactics, public relations, and other marketing methods.
  • Evaluate marketing opportunities according to demographics, exposure, repetition, and exclusivity.
  • Identify "readiness to serve" factors including signage/visibility, operating hours, insurance penetration, and customer service.
  • Track effectiveness of marketing activities and calculate return on marketing investment.
 

 
PM18 - Improving Your Clinic's Wait Times 
Length:
53m 13s - 28 Slides  
 
Format:
   
  Audio / Slides
 

Upon completion of the course "Improving Your Clinic''''s Wait Times," participants will be able to:
  • Explain the impact of actual and perceived wait times on patient satisfaction.
  • Follow a process approach to identifying, measuring and correcting the causes of extended waits.
  • Implement solutions to shift patient waits outside of the urgent care center.
  • Communicate effectively to set accurate expectations and reduce negative perceptions related to wait times.
  • Achieve excellent patient satisfaction even when extended wait times are inevitable.
 

 
CS02 - Budgeting 
Length:
01h 00m 10s - 30 Slides  
 
Format:
   
  Audio / Slides
 

Covers all of the key components for new urgent care centers in developing a budget, analyzing the outcomes, and adjusting for future growth.
 

 
3 Results Found, Showing 1 - 3