Session Information
CS09 - Marketing Your Center
Length:
01h 01m 33s -
38 Slides
Upon completion of the marketing start-up course, participants will be able to:
- Explain the value of marketing in raising awareness and capturing walk-in business.
- Differentiate between paid advertising, grassroots tactics, public relations, and other marketing methods.
- Evaluate marketing opportunities according to demographics, exposure, repetition, and exclusivity.
- Identify "readiness to serve" factors including signage/visibility, operating hours, insurance penetration, and customer service.
- Track effectiveness of marketing activities and calculate return on marketing investment.
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