Tom Shay's experiences as a fourth-generation merchant provide him with the knowledge and background to present tried-and-proven ideas to assist owners, managers, and staff with the day-to-day operations of their businesses. During the 25-plus years, when Tom was a part of the family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the seminars Tom now produces. He presents proven and time-tried ideas on the topics of promoting, customer loyalty, business-management design, employee skills development, and financial control.
In addition to providing proven business-building ideas through his writings in over 60 trade publications, Tom has authored EZ Cashflow that teaches how to accurately forecast your next 12 financial sheets, and a series of management tip books beginning with 100 Profits Plus Ideas for Power Promoting and 100 Profits Plus Ideas for Power Managing.
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MO05 - If Patton Ran Your Business: How to Win the Battle With Your Competition