Lisbeth Calandrino is Co-Founder and Vice President of Peachtree Communications, who also publishes Fabulous Floors Magazine. Lisbeth is known for creating custom-tailored training programs covering every aspect of retail for manufacturers, wholesalers and retailers. She is also Director of Retail Sales Development for Floor Focus Magazine and Co-Author of "Win the War in the Store," a book that outlines competitive strategies for retailers.
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MO13A - Retention Marketing: Are Your Past Customers Putting You Out of Business?