Lisbeth Calandrino is Co-Founder and Vice President of Peachtree Communications, who also publishes Fabulous Floors Magazine. Lisbeth is known for creating custom-tailored training programs covering every aspect of retail for manufacturers, wholesalers and retailers. She is also Director of Retail Sales Development for Floor Focus Magazine and Co-Author of "Win the War in the Store," a book that outlines competitive strategies for retailers.