Event Summary

Welcome to the re-broadcast series from the Online Publishers Association's (OPA) 10th Annual Summit, which took place in Coral Gables, Florida from February 1st to February 3rd, 2012.

On the heels of our 10-year anniversary, the OPA hosted its 10th Annual Summit focusing on "New Ideas for a New Decade" for senior executives from OPA-member companies. Our program was designed to bring forward fresh approaches and new tools to reinvigorate our members' businesses so that they can apply techniques to further elevate the value of the online content environment and to connect even more strongly with their audiences.

For the first time, the OPA is making an archive of these sessions available to OPA members. Please do not share this link with individuals outside of the OPA membership since most speakers have only given us permission to share the presentations with the employees of OPA member companies.

Thank you,

Pam Horan
President, Online Publishers Association

Archived Sessions (click the title to view)

State of the Economy: The Next Ten Years
February 1st, 2012 - 11:50 am - 12:25 pm ET
Mark Zandi - Chief Economist - Moodys Analytics


OPA: State of the Business as We Enter Our Second Decade
February 1st, 2012 - 12:30 pm - 12:50 pm ET
Pam Horan - President - OPA


The Once and Future Content Consumer: Who Will Our Customers Be in the Coming Decade?
February 1st, 2012 - 12:50 pm - 1:30 pm ET
Peter Francese - Demographic Trends Analyst - Francese, LLC


Excavating the Future: How Intel Is Applying Anthropology to Invent New Technologies
February 1st, 2012 - 1:30 pm - 2:15 pm ET
Genevieve Bell, PhD - Intel Fellow and Director, Interactions and Experience Research - Intel Labs, INTEL


Design Thinking: frog design Workshop and Edmunds.com Case Study
February 1st, 2012 - 2:40 pm - 4:45 pm ET
Hans Neubert - Executive Creative Director for Brand - frog design inc.
Adam Richardson - Author & Assistant VP, Marketing - frog design inc.
Avi Steinlauf - CEO - Edmunds Inc.


Digital Marketing: The Way Ahead
February 2nd, 2012 - 9:15 am - 9:50 am ET
Rishad Tobaccowala - Chief Strategy & Innovation Officer - VivaKi


The 21st Century Advertising Agency: Everything Old Is New Again
February 2nd, 2012 - 9:50 am - 10:20 am ET
Matt Freeman - Vice-Chairman, Chief Innovation Officer - McCann Erickson


New Insights from a Leading Marketer
February 2nd, 2012 - 10:20 am - 10:50 am ET
Linda Descano - President & CEO - Women & Co., Citi


Tech Start-Up Spotlight: Three New Companies Shine
February 2nd, 2012 - 11:10 am - 11:30 am ET
Jason Cavnar - Co-Founder, CEO - Singly
Chas Edwards - Chief Revenue Officer - Luminate
Jonah Goodhart - Co-Founder - Moat


New Leaders for a New Decade
February 2nd, 2012 - 11:30 am - 12:00 pm ET
Michael Zeisser - SVP - Liberty Media


Social Media as the Catalyst for Brand Advertising Dollars Migrating Online
February 2nd, 2012 - 12:00 pm - 12:30 pm ET
Benjamin Palmer - Co-Founder & CEO - The Barbarian Group


Social Commerce Is from Mars and Media Is from Venus
February 3rd, 2012 - 8:45 am - 9:10 am ET
Florent Peyre - Vice President - Strategy and Business Development, Gilt City


Panel Discussion: Paid Content Comes of Age. What's Next?
February 3rd, 2012 - 9:10 am - 9:50 am ET
Robert Grimshaw - Managing Director - Financial Times
Jeffrey Rayport - Operating Partner - Castanea Partners
Paul Smurl - Vice President NYTimes.com.com Paid Products, Strategy and Business Development & Advertising Planning/Ad Operations - The New York Times Company
Christian Sutherland-Wong - Head of Product Mangement, Paid Services - LinkedIn


FutureWatch: How the New Market for Private Company Stock Can Make Media Companies Stronger
February 3rd, 2012 - 9:50 am - 10:10 am ET
Jeremy Smith - Chief Strategy Officer - SecondMarket


Tech Spotlight
February 3rd, 2012 - 10:10 am - 10:25 am ET
Yancey Strickler - Co-Founder - Kickstarter


Panel Discussion: New Buying Trends—The Truth About Private Exchanges
February 3rd, 2012 - 10:35 am - 11:15 am ET
Mario Diez - CEO - quadrantONE
Jeremy Randol - Sales Director, Universal Audience Platform - NBC Universal
Amanda Richman - President, Digital - MediaVest
Adam Shlachter - Managing Director, Digital - MEC
Doug Weaver - Founder and CEO - Upstream Group



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