Bill McCurry's ratings from OFA audiences have been very high for over a decade. What makes Bill so popular? Sure, he has an academic background, having taught in graduate business school for 18 years, he's had his own business radio talk show, he speaks in every developed English speaking country, he's a columnist for Green Profit magazine and a regular here at Short Course. But what makes audiences appreciate Bill's perspective is the fact he grew up as a third generation business owner, he has walked the walk that you are doing every day. Bill doesn't rely on what he used to do, he's literally out in the field visiting growers and garden centers, seeing and hearing what's working in today's changing marketplace. He shares the real world with his audiences.