Retail consultant Ian Baldwin was born in England and has worked in the nursery industry since he was 16, holding a BSc in Horticulture from University Of London and an MBA from Medway College in England. He has lived in California since 1986 and is an American citizen. For over 28 years Ian has consulted for companies in N. America and Europe on garden center design, layout, marketing, merchandising, “retail detail”, strategic planning and the financial criteria necessary for a profitable operation. Ian is a featured speaker at many nursery and garden center meetings through the year such as The ANLA Management Clinic, OFA, GC Symposium, Seeley Conference and The Far West Show. Over the years he has been retained by The ANLA, The ECGC group, Independent Nursery Group, David Austin Roses, Ball Horticulture, Ace Hardware and The Scotts Company. For 18 years Ian has written a regular column for the “Garden Center” magazine, while his "TLC...Think Like Customers” (www.     [ Click for More ]

Retail consultant Ian Baldwin was born in England and has worked in the nursery industry since he was 16, holding a BSc in Horticulture from University Of London and an MBA from Medway College in England. He has lived in California since 1986 and is an American citizen. For over 28 years Ian has consulted for companies in N. America and Europe on garden center design, layout, marketing, merchandising, “retail detail”, strategic planning and the financial criteria necessary for a profitable operation. Ian is a featured speaker at many nursery and garden center meetings through the year such as The ANLA Management Clinic, OFA, GC Symposium, Seeley Conference and The Far West Show. Over the years he has been retained by The ANLA, The ECGC group, Independent Nursery Group, David Austin Roses, Ball Horticulture, Ace Hardware and The Scotts Company. For 18 years Ian has written a regular column for the “Garden Center” magazine, while his "TLC...Think Like Customers” (www.ianbaldwin.com) sales motivation program has helped to increase sales for over 250 garden retail companies. His business management program for the ANLA, “The Garden Center University” has set the standard for future training in the business of the nursery business and is fully subscribed at each enrolment (Class of 2014 Semester #2 is at OFA in July this year) His September tour of England’s dynamic garden centers and the GLEE Show has become an early sell out every year since 1993. Throughout all of Ian’s work one particular theme prevails. His goal is to help his customers make more money with less stress, and it works!