Holly Buchanan is the co-author of The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys. Holly's specialty is marketing to women and marketing to women online. She's worked with clients including Genworth Financial, HP, Waterford, GE Healthcare and 1-800- Flowers. She runs her own marketing to women consultancy helping companies and individuals communicate more persuasively with their female customers. Holly Buchanan is a popular speaker, blogger and author. In addition to The Soccer Mom Myth, she has her own blog - http://marketingtowomenonline.typepad.com, and is a guest columnist at www.reachingwomendaily.com
