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FFF3.03 - Chemical Reactions as Petite Rendezvous: The Use of Metaphor in Materials Science Education 
April 23, 2014   9:45am - 10:00am

Every time we communicate our science, we are involuntarily involved in an educational activity, affecting the listeners’ methodology and motivation. In a beautiful metaphor, the late Nobel Laureate, Richard E. Smalley, compared interacting atoms and molecules to boys and girls falling in love. Elaborated and exemplified with a couple of entertaining analogies in this presentation will be the well-known effectiveness of the use of metaphors in illustrating scientific concepts to both scientific novices and peers. Human brain has been considered to be a complex neural circuitry for the computation of metaphors, which explains the naturalness of its usage, especially when solid arguments could be given in support of the thesis that scientific imagery in general presents a collection of mathematically operable metaphors. On top of this, knowledge could be enriched through logic alone, but new concepts could be learned only through analogies. The greater pervasion of metaphors in scientific presentations could boost their inspirational potential, make the audience more attentive and receptive to its content, and, finally, expand their educational prospect and enable their outreach to a far broader audience than it has been generally accomplished.

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Keynote Address
Panel Discussion - Different Approaches to Commercializing Materials Research
Business Challenges to Starting a Materials-Based Company
Fred Kavli Distinguished Lectureship in Nanoscience
Application of In-situ X-ray Absorption, Emission and Powder Diffraction Studies in Nanomaterials Research - From the Design of an In-situ Experiment to Data Analysis