In Geoff Robertson's five years with J.C. Whitney, the auto parts cataloger has seen its Internet channel grow four-fold in sales, growth that Geoff attributes to effective design, e-marketing program expansion, and technological innovation. Prior to joining J.C. Whitney, Geoff was the Vice President of Application Development at MVP.com, an online retailer of professional and college sports jerseys and related apparel. Prior to that, he was a manager at Accenture in the Internet Center of Excellence. Geoff holds a B.S. in business administration from the University of Notre Dame.
Vice President, eCommerce, J.C. Whitney, Inc.
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June 6, 2007 - Wednesday
D3b - Using Customer Product Reviews to Attract Loyal Shoppers