Seth Radwell joined Scholastic in 2005 to lead eScholastic, the Internet arm of Scholastic. He is responsible for COOL (Club Ordering Online) that processes about 50% of Scholastic's U.S. school book club orders; The Scholastic Store, serving families; The Teacher Store, which sells Scholastic teaching resources, paperbacks, and other products; and development of all content and interactive products and services on Scholastic.com.
President, e-Scholastic Division of Scholastic
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June 7, 2006 - Wednesday
GS02d - Keynote Address: The New Role of Market Segmentation