Since 1999, when Beckett Media, retailer of sports collectibles, went online, Beth Grimsley has managed Beckett.com, with more than $13 million in annual sales and 165 storefronts representing 4.3 million SKUs. Beth recently oversaw a site redesign and implementation of the Endeca search engine. Beckett Media's goals for 2006 include incorporating search capabilities in transactions across the board, including content and community-building initiatives. Beckett Media ranks No. 337 in the Internet Retailer Top 500 Guide to Retail Web Sites.
Affiliation
Director, Web Commerce, Beckett Media
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June 7, 2006 - Wednesday
E1 - Site Search's New Role: Promoting the Right Products
