Tony Gasparich is Vice President of Direct Sales for West Marine, where he is responsible for the company's steadily growing catalog and Internet operations. Tony has worn many hats throughout his 20 years with West Marine, including Divisional Merchandise Manager, Category Manager and District Manager. During his career with the company, Tony has contributed to strategic planning and development of new business, including pioneering the development of the online channel in 1999 with the creation of WestMarine.com. Under his management, West Marine has seen continually increasing profits through its web site, seasonal and holiday catalogs. As one of the largest boating supplies retailers in the world, West Marine continues to grow its presence in multiple markets domestically and internationally through its catalogs, Internet web site and more than 400 retail stores.
Vice President, Direct Sales, West Marine Inc.
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June 6, 2006 - Tuesday
A3a - Making Cross-Channel Inventory Management Work