Brian Evans, Director, E-Commerce and Internet Marketing, MacNeil Automotive
As WeatherTech's director of e-commerce and Internet marketing for nine years, Brian has developed and now manages an array of e-commerce and Internet marketing initiatives. With a focus on providing the finest automotive accessories for the consumer, his team concentrates on customer satisfaction and retention, user experience, creative, analytics, search engine optimization and search marketing, e-mail marketing and affiliate marketing.
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February 15, 2010 - Monday
MD05 - Case Study: Preparing for the New Ways Consumers Shop