Kevin Hillstrom heads MineThatData, a consultancy that helps CEOs understand the relationship between customers, advertising, products, brands, and channels. He has more than 20 years retail experience, including at Eddie Bauer, Lands' End and Nordstrom, where he was part of a management team that shut down a $36 million catalog. The new multi-channel strategy increased direct-to-consumer and retail sales, even though the traditional catalog no longer existed.
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June 16, 2009 - Tuesday
B1 - The Web's Growing Importance - and What it means to Chains and Catalogs