Patrick Conboy founded Elderluxe in 2006. The site offers luxury merchandise for older, affluent consumers. Before starting the company, Patrick was vice president, strategic marketing and planning, at J.C. Penney Co. Inc. He has worked in retail, e-commerce, traditional and online advertising, Web 2.0 and others areas for J.C. Penney, Payless ShoeSource, Coors Brewing Co., Molson Brewing, Frito-Lay and Kraft.
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