John Barron oversees CVS Pharmacy's ExtraCare program, the nation's largest loyalty program with over 50 million active cardholders. He directs the development and delivery of more than 1.2 billion annual communications to customers. He joined CVS in 2006 from a position as vice president of marketing for ZOOTS, a dry cleaning chain that he helped start. He has held positions with Lenscrafters and EyeWorld.
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June 18, 2009 - Thursday
WK04a - Hitting the Inbox: How to Stay Off Black Lists