Glenn Edelman is senior director of online marketing & merchandising at Wine Enthusiast, where he is responsible for online strategy and marketing for all of Wine Enthusiast's e-commerce properties. Glenn has been at Wine Enthusiast for nearly six years, Prior to taking over the online management, Glenn was responsible for catalog circulation and database marketing for Wine Enthusiast's consumer and business-to-business catalogs. Before Wine Enthusiast, Glenn worked in business development for Internet and technology companies, including Vindigo and Gist.com, where he was responsible for creating strategic partnerships with major media companies.
Wine Enthusiast Cos.
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June 18, 2009 - Thursday
WK04b - Creating E-mail Content that Motivates Shoppers to Click - and Buy