James Spellos to Keynote 2012 HCEA Annual Meeting

Meetings social media expert James Spellos, CMP, President of Meeting U., will deliver the keynote address at the 2012 HCEA Annual Meeting, to be held June 23-26. Spellos will challenge attendees to explore how social media has enhanced communications related to face-to-face meetings.

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• Healthcare convention and exhibit marketers, managers and coordinators
• Medical association show organizers and exhibit managers
• Medical meeting planners
• Exhibit and convention industry product and service companies
• Pharma, medical device and biotech marketers, in general
• CVB and destination marketers

A quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows. While healthcare conventions and exhibitions represent a significant portion of the industry, they also represent a unique convention marketing niche.
Pharmaceutical, medical device, biotech and many other healthcare-related industries operate within a marketing environment where rules and regulations are uniquely strict. As such, the marketing mix must be highly strategic, and exhibiting plays a key role in this mix. Education offerings include sessions for individuals just starting out in the industry, as well as for professionals who already have industry experience.