Susan Etlinger

Susan Etlinger

Industry Analyst

Atimeter Group

Susan Etlinger is at the forefront of researching and advising on one of organization's biggest challenges today—social technologies and big data. For more than 20 years, Susan has been working with global organizations to develop strategic, actionable plans that allow them to navigate today's rapidly changing technology landscape. Her experience across the enterprise in information technology, marketing, customer service and retail enables her to assimilate the needs of multiple consistencies and apply them pragmatically to real-world business requirements.Susan is an expert in incorporating listening and measurement into organizational culture and practice. She focuses on big data, helping organizations develop frameworks and process that enable them to extract insights from new data sources and act on them in a practical, repeatable and scalable manner. Susan also works with technology vendors to refine product roadmaps and strategies based on her independent research.Susan is a member of the advisory board of INFORUM, a division of the Commonwealth Club. The author of several independent research studies, including "A Framework for Social Analytics" and “The Social Media ROI Cookbook," Susan is regularly sought to speak on social strategy and best practices for business. She has been quoted in outlets including The Wall Street Journal, Bloomberg/Business Week, The New York Times, the BBC and Fast Company.She is a published translator and has a B.A in Rhetoric from the University of California at Berkeley.