President & CEO
Southeastern Institute of Research (SIR)
John W. Martin is President and CEO of the Southeastern Institute of Research, Inc. (SIR), a 48 year old market research company headquartered in Richmond, Virginia. SIR has conducted over 14,000 research studies utilizing focus group, ethnography, and survey research to help organizations identify their unique selling propositions, formulate strategies, explore new products and services, and measure the overall effectiveness of marketing programs. Clients of SIR include many of America’s leading companies and associations including GE, Polaroid, Johnson & Johnson, Lincoln Financial, Wal-Mart, Google, AARP, the American Society for the Prevention of Cruelty to Animals, and hundreds of other Fortune 1,000 companies. In addition, SIR has conducted studies for AARP, American Chemical Society, Electronic Retailing Association, Public Relations Society of America, many state-level CPA associations and hundreds of other associations.