digitalNow 2012: Enter the Impact Zone

Broadcast Schedule

Thursday, April 26, 2012

3:50 – 4:50 PM EST
From Content Providers to Experience Makers: Creating New Value Through Publishing
As mobile technologies provide your members with unlimited access to unlimited content, how can your association compete? Simply by making the leap from just content providers to experience makers. Face it - creating content doesn’t deliver the value it once did; almost anyone can do it. Your opportunity to differentiate your association is in your ability to humanize the experience your members/customers have with the content you deliver. Join Samir Husni, Ph.D. (aka “Mr. Magazine™”) director of the Magazine Innovation Center at the Meek School of Journalism and New Media, The University of Mississippi for this engaging presentation about the importance of humanizing the total member/customer experience.
Samir Husni, Founder and Director, Ph.D
5:00 – 6:05 PM EST
Impact Zone Technology Showcase
DigitalNow continues its tradition of bringing today's technology innovators to your doorstep, through our Technology showcase. This year, we are excited to welcome:
5:00 – 5:21 PM EST
Amphetamobile delivers mobile information and education, and has served as an innovative partner and resource in developing key association mobile and web-based products, as well as assisting in creating strategies to meet the educational content needs of members.
SiNae Pitts, CEO, Ph.D
5:22 – 5:43 PM EST
PowerInBox, a service that runs on top of your existing email, innovates the way you connect by turning your email into a dynamic communication platform. Everyday marketing and transactional emails are turned into experiences, engaging their target audiences all while streamlining the process for the end-user. CEO and founder Matt Thazhmon, will demonstrate the PowerInBox platform and discuss the practical application for associations.
Matt Thazhmon, Founder & CEO
5:44 – 6:05 PM EST is a tool to leverage curation to increase your visibility. Learn how you and your members can use to build your organization's reputation as trusted curator.

Friday, April 27, 2012

8:00 – 9:15 AM EST
Friday General Session
8:00 – 8:25 AM EST
Conference Opening
Don Dea, Co-Founder
Hugh Lee, President
8:25 – 9:15 AM EST
General Session Keynote with Rita McGrath
Rita McGrath, Professor
1:25 – 2:25 PM EST
A New Publishing Model for Higher Education: A Five-Year Case Study
Media industries are being transformed - some might say obliterated or disrupted. But college textbooks haven’t really changed. Why? Will they? Hear from the founder of five-year-old educational start-up, Flat World Knowledge. Flat World’s aim is to redefine the higher education content space worldwide. Flat World is using technology and an innovative business model to lower costs, increase access, and personalize learning worldwide. This session will provide the opportunity for interactive exploration for the ways in which Flat World’s approach may be applied to individual associations, demonstrating that innovative publishers can survive if they are willing to consider and implement different value propositions for their customers.
Jeff Shelstad, Founder and CEO

Saturday, April 28, 2012

8:00 – 10:40 AM EST
Saturday General Session
8:00 – 8:25 AM EST
General Session: Day Three Opening
Don Dea, Co-Founder
Hugh Lee, President
8:25 – 9:45 AM EST
General Session Keynote with Author Steven Rosenbaum
10:15 – 10:40 AM EST
Closing Remarks
Don Dea, Co-Founder
Hugh Lee, President
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