As the President of The Benchmarking Company, Alisa works hard to know what women are doing, thinking, feeling, and buying, and what they want from their beauty brands. Alisa helps companies understand what it will take to gain customer attention and brand loyalty. Her clients include both small and global companies, including Estee Lauder, Mary Kay, LÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢Oreal, LÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢Occitane, Kao Brands, Fresh, Bath & Body Works, Rock & Republic and Victoria SecretÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s Beauty. Alisa develops industry wide reports and training boot camps for industry trade associations and leaders such as the Beauty Professional Association, HBA and WWDBeautyBiz. Alisa has interviewed and facilitated meetings with thousands of women on behalf of clients. She has also conducted many planning, training and ideation sessions with clients to help shape marketing strategies.
The Benchmarking Company
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TU10 - A Look at the Non-Surgical Services Female Consumers Expect at Your Spa