Carole Walker, Vice President, Integrated Marketing Communications
As vice president of integrated marketing communications at Mars Snackfood US, Carole Walker leads all marketing disciplines and Mars agency partners in full contact communications enabled by multi-platform collaboration in planning and execution for iconic brands that include M&M'S®, SNICKERS®, DOVE® Chocolate, Pedigree®. Ms. Walker's team encompasses advertising, consumer promotions, public relations, interactive, CRM, branded entertainment, sponsorships, brand design and packaging, marketing properties as well as marketing training and communications innovation. Prior to joining Mars Snackfood US in 2005, Ms. Walker was director of digital communications, advertising, and CRM at Kraft Foods. She has also served as media director and director of print services at Nabisco. Ms. Walker started her career at DMB&B and Young & Rubicam working in both marketing research and media services, supporting companies such as U.S. Army, Whitehall Robins, Procter & Gamble, and Mars. Throughout her career, she has earned numerous Effie's, gold MIXX for CRM, silver Anvil awards in public relations, and media education honors.
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As vice president of integrated marketing communications at Mars Snackfood US, Carole Walker leads all marketing disciplines and Mars agency partners in full contact communications enabled by multi-platform collaboration in planning and execution for iconic brands that include M&M'S®, SNICKERS®, DOVE® Chocolate, Pedigree®. Ms. Walker's team encompasses advertising, consumer promotions, public relations, interactive, CRM, branded entertainment, sponsorships, brand design and packaging, marketing properties as well as marketing training and communications innovation. Prior to joining Mars Snackfood US in 2005, Ms. Walker was director of digital communications, advertising, and CRM at Kraft Foods. She has also served as media director and director of print services at Nabisco. Ms. Walker started her career at DMB&B and Young & Rubicam working in both marketing research and media services, supporting companies such as U.S. Army, Whitehall Robins, Procter & Gamble, and Mars. Throughout her career, she has earned numerous Effie's, gold MIXX for CRM, silver Anvil awards in public relations, and media education honors. She was named a Marketing Woman to Watch by Advertising Age in 2007. Ms. Walker is ANA Digital Marketing Committee chair and serves on The Advertising Council board; she is a former chair of the BPA board of directors.
Affiliation
Mars Snackfood US
